It never really dawned on me that fashion has been present since the start of civilization. The Egyptians had their style that still comes alive once in a while. But I honestly think that it’s tough to break through the industry. It’s tough to have your fashion show because many of you are fighting for that one spot. Before you know it, you’ve burned through your budget without moving much inventory.
However, I firmly believe that the digital age is a great equalizer,, especially for artists and creators. It’s easier to make your show on YouTube or share your hit record on Spotify. Although when I heard about digital fashion for the first time, I had mixed emotions. First, is it possible to have fashion without the cloth, the sewing machines, and the models? Second, who will wear the digital creations?
I’ve been accustomed to fashion as models donning the latest collection as they walk along the runway. I’ve seen some friends make sketches of their latest design on paper but never transfer it to Photoshop. Given that I had a hard time marrying technology and fashion, I ended up reading more and was fascinated by what I discovered. In this budding creator economy nowadays, digital fashion makes a design collectible and desirable.
Why digital fashion?
If you’re a designer who is waiting for their big break, you must get in line to even get invited during a fashion week or get a feature in a magazine. Moreover, you don’t really know who your market is. You can create an elegant design, but who’s going to buy it?
Therefore, may I suggest that you create designs for the gaming industry. Yes, you’ve read that right, gaming! It’s not something that you just play in your basement. In fact, it has become a multi-billion industry with esports tournaments happening throughout the years. Likewise, the player economy is blossoming with streamers, gamers, and creators who earn from what they love, Gaming.
The best part about it is that the opportunities for creator monetization are endless. A new game may become popular in the coming months. If it has several characters, you can create designs for each of them and put them up for sale. You now have the power to distribute your work without a third-party retailer. Also, I’m sure that someone will appreciate your creative fashion and purchase what you offer.
With that said, finding a marketplace to share your designs won’t be a problem. You can share it on gaming forums or gamer groups and get a buyer. If you appeal to their desire of making their characters the coolest-looking mods in a game, your clientele may even grow. We’re talking about the future of fashion here. It’s a trend that will never end because casual play and esports are here to stay.
More importantly, you still get to become a fashion designer but without destroying the environment. I’m not kidding; the traditional fashion industry generates emissions that heavily contribute to climate change. Fast fashion is the biggest culprit here because they must produce clothing by the millions. So instead of being the next H&M or Zara, why not build your empire as a digital fashion icon?